Marketing Market Research is a purpose that links the buyers, consumer and community to the dealer through the information. It is a form of trade study. Marketing research is separated into two sections. These sections are customer market research and business marketing research.

Role of Marketing Market research – The importance of the Marketing Market research is that it provides supervision with correct and current information. Before some time marketing researchers provide accurate information and it was the work of the managers to take decisions. Now marketing researchers and managers both are involved in each other’s work.

The Characteristics of the Marketing Research- The first and most important characteristic of the process is System. Systematic planning is necessary for the Marketing research. The base of the research should be based on the reality and it should be free from the individual and political issues. Each part of the process is very important.

Methods of marketing research – There are two methods for marketing research.

Qualitative Marketing Research – This kind of research is based upon the small Quantity and not related to the big market.

Quantitative Marketing Research – This kind of research is based upon a large number of   people and the big part of the industry.

International Marketing research – International research is also same as domestic research but in international selling research some faults are found. In International marketing research we will find that customers in international market belong to different culture and society and it creates the problem in marketing research.